Trends for the future of marketing prioritize meeting customers where they are — primarily, on their phones — and embracing innovative technologies, such as nonfungible tokens. Full Story: TechTarget 10 Music Marketing Commandments To Consider For 2023 It’s strange to admit that most of the music marketing industry seems to…

Trends for the future of marketing prioritize meeting customers where they are — primarily, on their phones — and embracing innovative technologies, such as nonfungible tokens. Full Story: TechTarget 10 Music Marketing Commandments To Consider For 2023 It’s strange to admit that most of the music marketing industry seems to…

If you want to get your small business off the ground, you know how important it is to attract new customers. Full Story: ReadWrite 5 Steps for Creating a Content Marketing Strategy That Drives Business Results Here are five crucial steps your brand should take to create a content marketing…

How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? Full Story: Search Engine Journal How to build a disruptive marketing campaign The way customers view, interact and accept brands is evolving. Here’s how businesses can utilize disruptive strategies to boost their…

Does Your Marketing Vision Demand A Speedboat Or A Tugboat — Or Both? As marketers, we’re always grappling with external change — cultural, social, technological, you name it — which means that marketing itself is always something of a moving target. Full Story: Forbes Why Age-Old Discounting Is The New…

Why Being Specific Is the Key to Successful Marketing (and How to Do It) The more specific your message is, the greater impact it will have on your intended audience. Here’s why. Full Story: Entrepreneur 5 Reasons Sustainability Is Beneficial For Business-Not Just The Environment Reviewing the recently published Fortune…

A recent study found that 97% of marketers said content marketing is critical to their strategy. Full Story: Forbes How to Use Memes To Transform Your Marketing Strategy Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any…

How Working With A Marketing Company Can Improve Your Business If you’re like most business owners, you’re responsible for sales, marketing, product development, customer service, and more. Full Story: BBN Times Are you Making Both, your Marketing and MarTech Budget? Often times, smaller business marketing teams may compare their marketing…

Are you in business to solve your client’s needs or solely to make money? Let’s explore the fine line between marketing and manipulation. Full Story: Entrepreneur How customer complaints can benefit your marketing strategy No one likes criticism. We all wish that every word spoken to and about us or…