Integrated Marketing Platform | Daily Update — October 3, 2022 — Integrated Marketing

Integrated Marketing Platform
7 min readOct 3, 2022


Trends for the future of marketing prioritize meeting customers where they are — primarily, on their phones — and embracing innovative technologies, such as nonfungible tokens. Full Story: TechTarget

10 Music Marketing Commandments To Consider For 2023

It’s strange to admit that most of the music marketing industry seems to gravitate toward a handful of strategic vectors. Full Story: Forbes

It’s Time to Recession-Proof Your Marketing Strategy

There’s an old adage that says, “you have to spend money to make money,” and this is certainly true during a recession. Full Story: MarTech Series

How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies

In today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. Full Story: Forbes

Marketing 101: Get The Right People In The Room

We’ve all seen an unfortunate or offensive brand campaign and thought, “How did that get approved?” Full Story: Forbes

Are influencer marketing agencies eating into the creative agency pie?

Earlier this year, we reported that the number of brands spending more than 30% of their total marketing budget on influencer marketing has increased to 25.4% this year, up from 21.4% in 2021. Full Story: Marketing Interactive

5 Steps for Creating a Content Marketing Strategy That Drives Business Results

Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. Full Story: Entrepreneur

How extended reality tactics can benefit your marketing strategy

Many marketers are feeling a bit burned by metaverse promises. Full Story: VentureBeat

How To Positively Handle Negative Social Media Comments

Negative comments on social media are nothing new. Full Story: Forbes

Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web

Snapchat has announced some new features to enhance in-app engagement, while it’s also now making its web-based platform available to all users, which had previously been a Snapchat+ exclusive. Full Story: Social Media Today

How to Optimize Facebook Ads for Quality Website Traffic

Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner

A Look at the Most In-Demand Skills for Social Media Managers

What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today

For Gen Z, TikTok Is the New Search Engine

TikTok is known for its viral dance videos and pop music. But for Generation Z, the video app is increasingly a search engine, too. Full Story: The New York Times

Basics Of JavaScript SEO For Ecommerce: What You Need To Know

Leverage JavaScript in the most effective way possible while upholding your site’s ranking in the SERPs. Full Story: Search Engine Journal

A Comprehensive Guide to Local SEO for Businesses

According to a consumer review survey published on Bright Local, 99 percent of consumers have looked up local businesses online in the last year. Full Story: TechnologyHQ

Eight Low-Cost Ways to Ramp Up Your Business’s SEO Efforts

Building an online presence today is all about learning how to best appeal to potential and current customers while also demonstrating that your business can provide needed solutions. Full Story: Newsweek

Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud

We’re shopping via phones more than ever-even from brick-and-mortar retail stores. Full Story: Forbes

Could rich mobile messaging be the next frontier for advertisers?

From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine

How to Manage Your Small Business Finances On the Go

Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur

iPhone and Android phone users are getting this great free Spotify upgrade

The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3

10 Innovative Digital Signage Content Ideas to Inspire You

The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: Commercial Integrator

10 Innovative Use Cases for Digital Signage Content to Inspire You

The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: My TechDecisions

Four reasons why email marketing is worth investing in now more than ever

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Full Story: Clickz

How To Attract Customers by Email

Here are the top five tips to help you make the most of your email marketing initiatives, bring in more customers, and retain existing clients. Full Story: Startup Info

Utility marketplaces are taking bold moves to build awareness

To meet the ever-changing needs of customers, utilities are increasingly launching online energy marketplaces. Full Story: Utility Dive

Amazon leans on non-retail business as e-commerce sales fall for the second straight quarter

Amazon’s online retail sales, which include store-based grocery delivery or pickup, dropped for the second straight quarter, falling 4.3% in Q2 to $50.9 billion. Full Story: Retail Dive

Integrated Marketing Needs PR. And Now!

The following year, 90% of marketers and PR experts told Annenberg they thought the two disciplines were integrating and eventually would become intertwined. Full Story: PRNEWS

‘If used correctly, PR can add human touch to any field’

Basically Public Relations (PR) refers to managing how others see and feel about a person, brand, or a company and PR personnel are responsible for crafting… Full Story: BizzBuzz

5 Reasons Why Market Research is Important for Your Business

The answer is simple, too — through market research. Market research is the one and only way to learn more about your customers. Full Story: Swaay

7 Best Frontend Frameworks That Accelerate Pace of Web Development

They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite

Best web development bootcamps of 2022

Web development bootcamps provide intensive, immersive training to equip you with what you need to know for a career in the field. Full Story: ZDNet

The Big Risks You Need to Avoid When Using Marketing Automation

Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur

The Power of Sales & Marketing Automation

It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube

Google Analytics For Businesses And How To Use It

If there’s one thing that’s desirable for all businesses, it’s profit-or at least the struggle to attain and maximize it. Full Story: Forbes

Twitter Analytics — Uncover The Best Twitter Marketing Insights

Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal

What is mixed branding? Your guide to the mixed branding strategy

What is mixed branding, and could it be a valuable way to grow your brand? Full Story: Fabrik Brands

How To Use Podcasts To Elevate Your Brand And Connect With Audiences

To discover your brand’s story, you need to ask yourself what your business is about, why it connects with people, and define your more meaningful message. Full Story: Forbes

Google’s Text-To-Speech Adds Multiple New Voices

If you are an Android user, you must have come across a ‘robotic’ voice while trying to use Google voice assistant or in some other app. Full Story: Fossbytes

Originally published at on October 3, 2022.



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