Integrated Marketing Platform | Daily Update — November 10, 2022 — Integrated Marketing

Integrated Marketing Platform
7 min readNov 10, 2022


Flexibility That’s Focused to Attain B2B Marketing Nirvana: Paul Ince on Marketing Smarts

Marketers are busy bees. We’re always running around to find the next task, the next metric, or the next step in our perfectly prepared marketing plan. Full Story: MarketingProfs

Unleash The Power Of Your Data And Improve Your Marketing

Data is crucial to improving marketing within a business, especially in today’s crowded and

highly competitive marketplace. Full Story: The Drum

Tips for Marketing During a Downturn

Here are 5 actionable marketing tips for your business that will help keep you relevant during an economic downturn. Full Story: ColoradoBiz Magazine

Improve Cross-Channel Marketing With A Customer-Enthralled Approach

Consumer habits continue to change as shoppers test new shopping methods and explore different brands and retailers. Full Story: MarTech Series

Marketers, this conference will answer all of your burning questions about marketing tech

What’s the future of marketing technology? Full Story: Mashable SEA

Why You Should Outsource Your Business Marketing to Expert Agencies

Any marketing webinar will tell you running a business isn’t the same as advertising it. Many great products gather dust on shelves because they haven’t been marketed properly. Full Story: MarTech Cube

The Current State And Future Potential Of Affiliate Marketing

In 2000, my company launched into what was effectively a cottage industry. The sector was small and nascent but packed with talented, passionate people. Full Story: Forbes

3 tips to maximize your small business marketing budget

The effects of the global pandemic have led to economic uncertainty, and small businesses are the most vulnerable due to their lack of resources. Full Story: Lexington County Chronicle

12 Facebook marketing tools to help your business scale

Don’t sleep on your Facebook marketing tools. Full Story: Sprout Social

Twitter Announces New Business Marketing Workshop Series to Help Improve Your Tweet

This could be helpful — Twitter has announced a new series of free ‘Twitter Flight School’ workshops, which will provide in-depth, expert insights into how to set up your business for success in the app. Full Story: Social Media Today

Advertising: Social Media or Google? Which is Better?

If you’re looking to expand your business reach and visibility, investing in online ads can give

you great results. Full Story: Promo Marketing Magazine

The rise of casual social media: How authentic can we truly be?

Once a day, the world stops for two minutes. Full Story: The State News

Local SEO trends that will drive Google rankings in 2022

When looking for a product or service online, you’re more likely to choose a business near

you. Full Story: BusinessMirror

4 Reasons Your Business Should Work With An SEO Agency

Hiring an SEO agency is crucial to helping your business’s online presence grow. Full Story: Entrepreneur

4 SEO Opportunities in Google Search Console

Search engine optimization is not a one-time task but an ongoing process. As your site grows and Google’s algorithm evolves, inevitable SEO issues will likely occur. Full Story: Practical Ecommerce

How To Forecast SEO Outcomes With Better Precision & Transparency

Through precise and reliable forecasting, you can plan an SEO strategy that confirms your SEO’s value and that your shareholders can trust! Full Story: Search Engine Journal

How to evaluate the effectiveness of mobile marketing strategies/campaigns

In the modern era driven by technology, organizations across sectors and industries are leveraging tech-enabled solutions to streamline business operations. Full Story:

Intellectual property considerations when building a mobile app

An application software (app) is a program or group of programs designed to help customers perform particular activities. Full Story:

New tool checks if a mobile app’s browser is a privacy risk

A new online tool named ‘InAppBrowser’ lets you analyze the behavior of in-app browsers embedded within mobile apps and determine. Full Story: Bleeping Computer

3 Must-Haves to Include in Your Retail Mobile App

The app market is worth around $420 billion, giving you a clear idea of why so many people and businesses are trying to get a piece of the action. Full Story: EconoTimes

OOH powerful tool for brand awareness

When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Full Story: Digital Signage Today

Report debunks myths about DOOH advertising

“Innovation and performance-based strategies aren’t reserved for digital media alone. Our customers are running big, bold, measurable OOH campaigns. Full Story: Digital Signage Today

B2B Email Marketing 101

If you’re in the B2B space, you must already understand how important email marketing is, but why isn’t it working out for most marketers? Full Story: MarTech Cube

How to Use Customer Testimonials Effectively — 7 Ways to Do It

On the other hand, if you are looking for written and video reviews, consider contacting your customers via an email marketing campaign to see if they are… Full Story: CustomerThink

12 E-Commerce Website Design Best Practices & Examples

Creating the optimal e-commerce website design and user experience (UX) can be challenging. Great UX combines multiple design choices of the website’s information architecture, site- wide navigation and individual page layouts. Full Story: Forbes

Best Free E-Commerce Website Builders (2022)

With more of the world connected than ever, accessing the global marketplace has only gotten easier. Full Story: Forbes

Is Your Startup Ready For Professional PR?

As a serial entrepreneur and three-time company founder who has worked with several public relations firms, I understand what finding the right firm can do for a solid startup that is ready for PR. Full Story: Entrepreneur

7 Ways to Build Strong PR for Your Personal Brand

Here are the keys to building a strong personal brand through PR. Full Story: Entrepreneur

5 Best Market Research Tools

It’s customary to have questions in mind before releasing a new product. For example, we

often wonder how the market will respond to our products. Full Story: ReadWrite

Will More than 70% of All Software Be Built No-Code or Low-Code Platforms by 2025?

Have you ever wanted to build a website or app but weren’t sure where to start? One solution

is to use low-code or no-code tools to get things done. Full Story: OfficeChai

Website development: Ways to develop a perfect web resource

Too many people start “nailing it” right away without taking the time to create a proper plan.

Full Story: Robotics & Automation News

Artificial Intelligence And The Future Of Marketing

Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. Full Story: Forbes

A Marketer’s Guide on How to Supercharge Your Outreach Through Sales Outreach

Automating your sales outreach can be a major win for you and your customers. It can potentially reduce your costs by freeing up time for more value-added activities, and it can unlock additional revenue. Full Story: CustomerThink

Why business leaders shouldn’t waste a recession

Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader

Customer Experience: Key Pillars For Continuous Improvement

… across business domains including marketing, sales and compliance. is the basis for what most people recognise as “business intelligence” and might. Full Story: International Banker

Why Your Brand Should Care About Influencer Marketing

Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Full Story: CMSWire

The Importance Of Branding Your Recruiting Process

Employer branding matters. Research shows that 75% of job seekers will investigate a company’s reputation before applying for a job, and 50% of job seekers. Full Story: Forbes

Google Assistant Adds Quick Phrases for Skipping Wake Words to Nest Hub Max

Google Nest Hub Max owners don’t always need to say “Hey, Google” to activate the Google Assistant anymore. Full Story:

Originally published at on November 10, 2022.



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