Integrated Marketing Platform | Daily Update — May 4, 2022
Why Rewards Marketing Is Effective in the New Age of Advertising
If advertisers want to succeed in a world that’s increasingly driven by permission, they need to change the way they interact with consumers for two key reasons. Full Story: MediaVillage
Privacy-first era requires a more strategic marketing approach
For years digital marketers have relied on the dropping of cookies onto internet users’ computers to help them target customers with offers and measure effectiveness. Full Story: Consultancy.uk
Marketing Is Never More Vital Than in a Bad Economy
If the problem lies on the volume side, the luxury industry and brands like Glossier have made scarcity marketing a dominant tactic for maintaining consumer… Full Story: Adweek
Marketing tips, tools, tricks & hacks for attracting customers
Are you looking for creative ways to market your small business? Full Story: Bizcommunity
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing. Full Story: MarTech
How Coke and Pepsi’s rivalry shaped marketing — and where it goes next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. Full Story: Marketing Dive
How to Spot Content Marketing in Search Results
When you search for reviews and guides, you want to make sure you’re not reading someone with a vested interest in you buying their product. Full Story: WIRED
37% of Consumers Trust Social Media Influencers Over Brands
80 percent of consumers have purchased products in direct response to social media content. Full Story: AiThority.com
How Authenticity Can Strengthen Your Social Media Presence
Finding connection points with others is a major key to success with everything in life, including social media. Full Story: National Law Review
Social Media Has Become Saturated With Ads. How Did We Get Here?
Social media platforms are making much of their revenue off of advertising. So is there anything you can do to avoid seeing these ads? Full Story: Newsy
Is TikTok A Social Media Or Entertainment Platform?
A TikTok executive described the app as an entertainment platform and not a social media one. Full Story: Screen Rant
3 SEO Tips to Encourage Parachuting Searchers
Searchers are like parachuters. They enter a search query in Google or some other search engine and parachute into the middle of your website, potentially landing on an internal page without any context or familiarity with your brand. Full Story: JumpFly
Top Steps of a Successful Crypto SEO Marketing Campaign
Cryptocurrencies are becoming more and more popular by the day. Full Story: CryptoMode
Where To Invest In SEO For Maximum Impact
A successful SEO strategy can reap numerous rewards for your brand. Learn how to invest in SEO and add this critical tool to your marketing mix. Full Story: Search Engine Journal
Is there any truth to these speculations? Is SEO starting to weaken in terms of power or profitability and if so, is there anything we in the SEO industry can do about it? Full Story: Entrepreneur
Xbox mobile app rolls out new stories feature for sharing game clips, screenshots and more
Microsoft is updating its Xbox app to allow players to create, share and view Snapchat-like stories, the company announced this week. Full Story: TechCrunch
Twitter Debuts Tweet Replies Ads for Mobile App Install Campaigns
Twitter Debuts Tweet Replies Ads for Mobile App Install Campaigns. They appear after the first reply under tweets in Android and iOS. Full Story: Adweek
How To Use Samsung’s Find My Mobile App
For most of us, losing our smartphone can be a painful experience — not only financially but also emotionally. Full Story: SlashGear
SMS marketing, or as some say Short Message Service marketing, is one of the most popular marketing techniques. Full Story: MarTech Series
Why advertisers need an independent SSP to unlock the programmatic DOOH ad world
By using an independent SSP that’s not affiliated with any media ownership, it’s proving to be an asset in the programmatic DOOH and offers many benefits to the industry at large: Full Story: The Drum
Why it’s wise for Amazon to jump into DOOH
In efforts to promote its “Just Walk Out” purchasing app, retail giant Amazon is getting a helping hand from the digital-out-of-home marketplace. Full Story: Digital Signage Today
5 Truths About Inactive Email Subscribers
Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That seemingly simple question is actually fraught with nuance and complexity. Full Story: CMSWire
3 Tips For A Seamless Experience Between Email & Product
Too often, email is treated like an afterthought. An age-old tool for sending notifications or batch-and-blasting subscribers with information, hoping something sticks. Full Story: MarTech Series
Shopify’s Earnings Are Coming. What to Expect.
Amazon.com AMZN +0.05% ‘s weaker-than-expected e-commerce results dampened expectations for Shopify’s SHOP -1.60% own coming quarterly report. Full Story: Barron’s
What Retailers Need to Understand About the Online Apparel Shopper
Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. Full Story: Total Retail
Have the Rules of Marketing & PR Changed?
The ways we communicate continue to evolve. Keeping pace with the latest trends in social media and online video, while preventing your product or service from getting lost in the digital clutter, is a daunting task. Full Story: CustomerThink
Concept PR’s Practice announces new PR mandate wins
Concept PR’s Technology and Start-up practice offers a full suite of specialized communication services aligned to companies’ business objectives. Full Story: Exchange4media
Circle Research B2b Market Research?
To conduct B2B market research, we collect data on the types of people and products that are seeking out and what is necessary. Full Story: ICTSD
How Websites Can Help, Hinder Marketing Efforts
A well-designed website serves a crucial role for marketing professionals seeking new residents for their multifamily properties. Full Story: Multihousing News
Make your web presence visible with web development services
Website creation is one of the notable things you need to take into attention. Full Story: iLounge
Why we care about B2B marketing: A guide for marketers
Artificial intelligence has the potential to be used in several stages of… Full Story: MarTech
3 Ways to Nurture Customer Relationships
Marketers are up against a lot in 2022: Apple’s Mail Privacy Protection and Google’s looming ban on third-party cookies have made first-party data more critical than ever. Full Story: MarketingProfs
Marketing analytics: What it is and why marketers should care
We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success. Full Story: MarTech
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Full Story: MarTech
Here’s how to navigate a seamless brand marketing presence
Despite the thriving and evolving digital economy, leaders still need to strike a healthy balance between their company’s online and offline presence if they want their business to remain relevant to current and prospective customers. Full Story: Fast Company
Tips for small businesses to grow your brand image
Growing your brand as a small business or start-up is a major challenge that owners of micro, small and medium enterprises have to grapple with. For many, capital is usually the issue, since most of such businesses are self-sponsored by their owners. Full Story: The Standard
Alexa: 5 obscure voice commands you should know!
Asking Alexa about the weather or using the voice assistant to control music is old hat. In our latest coffee break, we reveal five rather obscure voice commands that you should definitely absorb into your digital vocabulary. Full Story: NextPit
Originally published at https://integratedmarketing.pro on May 4, 2022.
