Integrated Marketing Platform | Daily Update — March 30, 2022

Integrated Marketing Platform
7 min readMar 30, 2022


Back to the basics: Marketing methods that are still relevant and effective

To keep up with the needs of the customer, marketing priorities have adjusted. Full Story: Highway Mail

The New Operating System For Marketing

Imagine being a surgeon before the invention of the x-ray. Even with the best of skills, you miss vital information. Full Story: Forbes

Marketing marketers: the unique challenges of your agency’s marketing team

It’s the question that I’ve begun to dread and I’m not sure why: “So, what do you do?” Oh, shit. My brain runs through all possible answers. Full Story: The Drum

Why Modern Marketing Teams Should Consider Going Headless

A few years ago, I shared my perspective on the notable rise the industry as I was tracking in businesses adopting a headless architecture. Full Story: CMSWire

How to Take a Demand-Generation-Driven Approach to Content Marketing

How do you know you’ve created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Full Story: MarketingProfs

Three ways storytelling impacts digital marketing

Enter strategic storytelling. In a world of overflowing data, fast-moving information and short attention spans, storytelling in digital marketing remains essential in connecting with potential consumers. Full Story: Media Update

Top B2B Marketing Strategies for SaaS Businesses

You can have the world’s best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat. Full Story: Entrepreneur

30 Crazy Social Media Facts Marketers Need To Know

Numbers don’t lie. Here are 30 mind-blowing facts about the power of social media that can help you boost your marketing game. Full Story: Search Engine Journal

Social Media Use By 8- To 12-Year-Olds Grows

Media use among tweens (8- to 12-year-olds) and teens (13- to 18-year-olds) has grown faster since the start of the pandemic than it has over the four years prior to the pandemic. Full Story: Alist Daily

Messenger Adds New ‘Shortcuts’ to Streamline Messaging Communication

This could make your Messenger communications a whole lot easier. Full Story: Social Media Today

Build Your Personal Brand on Social Media

Consumers feel more connected to a brand when executives and employees are active on social media. That can lead to more sales. Full Story: ASI Central

A Complete SEO Checklist For Website Owners

SEO is a broad discipline and ranking factors are changed and updated regularly. Use this comprehensive SEO checklist to stay ahead. Full Story: Search Engine Journal

4 Tips to effectively optimize your on-page SEO

Search engine optimization is an important part of any digital marketing strategy. Full Story: Digital Market News

How To Increase Your Website’s Visibility

There are many different ways to increase the visibility of your website, but some methods are more successful than others. Full Story: Onrec

Tagging Blog Posts: Do Blog Tags Help SEO?

How does tagging strategy differ for blogs versus ecommerce stores? Adam Riemer shares recommendations for blog tag SEO best practices. Full Story: Search Engine Journal

The Pros and Cons of Ordering From a Fast Food Mobile App

There’s an app for everything, but is your fast food experience better or worse on your phone? Full Story: The Takeout

Meta tops TikTok in mobile ad performance after Apple’s ATT changes

Meta overtook TikTok to claim the top spot in an analysis of mobile media platforms following Apple’s SKAN implementation, according to a new report by analytics and attribution platform AppsFlyer. Full Story: Marketing Dive

Oracle amps up field service management mobile app support

As customer service and field service converge, software giants still build functionality for techs visiting homes and businesses to work on devices and machines. Full Story: TechTarget

How to enable dark mode for Zoom on your computer or mobile device

You can enable a dark mode for Zoom whether you use the app in Windows, MacOS, iOS, or Android. Full Story: Business Insider

SOS teams with Vistar Media to offer DOOH advertising

SOS, a Boston-based provider of feminine care products through vending machines, has teamed with Vistar Media … Full Story: Kiosk Marketplace

Digital Signage: The Top Five Trends You Need To Know About In 2022

Digital signage is very dynamic, with new trends emerging each day. Tag along to learn about five digital signage trends for 2022, including: Full Story: Forbes

Why a Handwritten Thank-You Note Should Be a Staple Email Strategy of Luxury Brands

Luxury brands must remove themselves from the noise of email newsletters and retain exclusivity by whispering personalization and authenticity when communicating with their clients. Full Story: Entrepreneur

7 Email Marketing Tips For Start-ups

For start-ups, email marketing can seem a little daunting. Email is an expansive marketing tool in terms of design, content and strategy. Full Story: The Drum

Your Ecommerce Website Is Failing? Here Are Some Tips for You

The rise of ecommerce online stores is always seen as an alternative to brick-and-mortar retail stores with the convenience of online shopping. Full Story: TechAcute

The Best Ecommerce Content for Twitter

Social media increasingly drives traffic and awareness to ecommerce brands. But effective social content varies depending on the channel. Full Story: Practical Ecommerce

5 Things To Do To Be Media-Ready Before Launching A PR Campaign

If you want to go fishing, it’s essential to know how to hook a fish. Full Story: Forbes

A Rock Band You Can Look Up to for PR Inspiration

Rock legends can teach you a lot about making your clients legends. Full Story: Entrepreneur

AI-Powered Market Research: What Are the Benefits?

When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight

Brands on the rationale behind the market research renaissance

As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week

How to Know If You Need a Personal Website

There’s one right under the email address on her resume. Full Story: Little Rock Soiree

The Latest Trends on WordPress Website Development

WordPress is more popular than you would think. In fact, Manaferra found that WordPress powers a little over 43% of the web — imagine that. Full Story: Tech Guide

13 questions to ask digital experience platform vendors during the demo

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Full Story: MarTech

CRM and Marketing Automation: how to make the most out of them

In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Full Story: Doxee

How data mining helps in business intelligence

Data is the life-powering proverbial blood that empowers the corporate economy of the 21st century. Full Story: Appinventiv

Is Business Intelligence Analyst the Right Profession for You?

Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight

How Augmented Reality Can — and Can’t — Help Your Brand

Customers want AR. But managers must have a proper understanding of how AR can help their brand before they invest in the technology. Full Story: Harvard Business Review

Why Personal Branding for Women Is More Important Than Ever

The pandemic resulted in a disproportionate number of lost jobs for women, which is why their need to self-brand effectively is uniquely critical. Full Story: Entrepreneur

Examining the Core Components of an Effective Voice Strategy

Whether your organization already has a voice presence or you’re just getting started, it’s never been a better time to offer branded, intelligent voice experiences. Full Story: CMSWire

Originally published at on March 30, 2022.



Integrated Marketing Platform

#Marketing #Strategy #Media #Communication #Technology #Digital #Social #Search #Web #Mobile #DOOH #IntegratedMarketing ► info @ integratedmarketing (dot) pro