Integrated Marketing Platform | Daily Update — July 28, 2022 — Integrated Marketing

Integrated Marketing Platform
7 min readJul 29, 2022


3 Ways to Leverage Magnetic Marketing

Far too many experts gifted with true genius end up dimming their light to appease the mainstream. This mystifies me. Full Story: Forbes

Paid Versus Organic Marketing and How to Decide on a Budget

What factors influence the choice between organic and paid marketing? Is it budget, conversions or impact? Full Story: Entrepreneur

The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)

The four Ps are a tried and tested method in order to gain a competitive advantage, but modern times have proven that people are becoming much more aware and conscious about their consumption. Full Story: Entrepreneur

How to Identify and Combat Employee Burnout in Your Marketing Team

Burnout in the workplace, especially among marketing workers, is a pandemic side effect in need of a cure. Full Story:

Marketing Orgs are Morphing: Why Fractional Marketing is the Future

Remember the days when you could send your recruiting team on a mission to find you three or four well-rounded, hard-working, creative marketers that could deliver on the entire marketing toolkit? Full Story: MarTech Series

11 Retail Content Marketing Trends To Inspire Your Next Campaign

Are you planning retail content marketing for your next campaign? Take a look at these 11 trends for your brand. Full Story: Search Engine Journal

Are You Sacrificing Customer Experience for Marketing Leads?

There is so much pressure on marketing teams to deliver metrics related to lead acquisition and ROI that the customer experience is becoming an afterthought. Full Story: CMSWire

Getting started with the Agile Marketing Navigator: Creating a blueprint

A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders. Full Story: MarTech

How To Fix The Problems With Social Media Advertising

People increasingly report problems with advertising on the big digital platforms. Is it the advertising, platforms or both in combination that’s the main cause of these problems? Full Story: Forbes

Meta Adds More Reels Creation Options in Instagram and Facebook

As it continues to lean into the short-form video trend, Meta is adding new ways for users to remix content into Reels on Instagram, while it’s also added the capacity to create Reels from your existing videos within Creator Studio. Full Story: Social Media Today

How to Use Social Media to Grow Your Business

Social media can be a powerful tool to help grow your business. Full Story: Legal Reader

4 Ways Social Media Marketing Drives Digital Connections In 2022

It’s hard to imagine what the past two years would have been like without social media. As Pew research shows, nearly one-third of adults admit to being online nearly all the time. Full Story: Forbes

Tips For Choosing The Right SEO Keywords

As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. Full Story: Forbes

Scale Up Your SEO Practices in B2B SaaS Companies

Learn how to build exceptional organic growth strategies with these innovation-driven approaches. Full Story: Entrepreneur

Overview of Technical SEO

Have you tried to increase your search engine rankings by investing all of your time, money, and effort into methods like keyword research and backlinks? Full Story: HTML Goodies

How Keyword Clustering Powers SEO

Keyword research has changed a lot in the past few years. Full Story: Practical Ecommerce

Top 10 Mobile App Development Companies You May Find Beneficial

With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times

4 tips for managing budget spend for marketing

Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine

How to Use the FreshBooks Mobile App in Your Small Business

The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool

IAA rolls out transport function via mobile app

The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort to streamline the vehicle transport process fully with a global branch-to-doorstep delivery solution. Full Story: Auto Remarketing

4 Tips to Send the Right Message With Digital Signage Advertising

Have you ever been frustrated with an outdated menu? Full Story: Software Advice

Survey: OOH ads beat counterparts in consumer action

The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today

How To Get Started With Targeted Email Marketing For Your Small Business

Email marketing is not a secret superpower reserved for huge enterprises.. Full Story: Forbes

7 Benefits of Email Marketing to help your Business

Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times

Tips for Preventing Shopping Cart Abandonment

Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail

7 Reliable E-Commerce Strategies for Your Small Business

Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool

Digital PR Strategies for 2022

Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool

How to make sure your QR code doesn’t become a PR nightmare

How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol

Accelerate Innovation With A New Approach To Market Research

Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes

Web design vs web development

When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator

Past, Present, Future: How User-Generated Content Will Ignite the Metaverse

Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD

The Best Marketing Automation Software Options for Small Businesses

Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool

Email Marketing vs. Marketing Automation: What’s the Difference?

The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool

4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy

You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail

5 Essential Social Media Analytics Tools for 2022

Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool

Why Branding Your Business Is Important In 2022

Jeff Bezos famously once said, “A brand for a company is like a reputation for a person. Full Story: Forbes

Your Most Burning Questions About Personal Branding, Answered

Personal branding is key to building reputation, landing promotions and higher paying jobs. Full Story: Entrepreneur

Forget Siri and Add Alexa on Your iPhone Home Screen Instead

Adding the Alexa widget to your iOS home screen puts Amazon’s voice assistant just a short tap away. Here’s how to set it up in a few easy steps. Full Story: CNET

Originally published at on July 29, 2022.



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