Integrated Marketing Platform | Daily Update — July 13, 2022 — Integrated Marketing

Integrated Marketing Platform
7 min readJul 13, 2022


Business owners who invest heavily in marketing and advertising are obsessed with ROI, and rightfully so. Full Story: Forbes

Five Questions Every Executive Who Signs Off On Marketing Campaigns Should Ask Themselves

Mea culpa here: No one is more guilty of becoming enamored with how their campaign looks than marketers themselves. Full Story: Forbes

Maximizing Content Strategy To Conquer Your Marketing Demons

Content marketing has become an essential business requirement in the new normal of business. Full Story: Forbes

How To Attract Customers With Inbound Marketing

Most of us are familiar with outbound marketing-it’s what we see most often. It broadcasts outwardly using tactics such as traditional paid advertising, trade shows, email blasts and cold calls. Full Story: Forbes

How to Grow Your Business with the Help of Digital Marketing

There’s nothing wrong with a newspaper feature or a billboard, but if you really want to grow your business, you need digital marketing assistance. Full Story: Inc. Magazine

Ethics In Marketing: We Can Say Something, But Should We?

It’s no secret that, for businesses and individuals, communicating is easier than ever today. Full Story: Forbes

Experts Reveal Game-Changing Ways To Power Up Personalised Marketing

For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. Full Story: MarTech Series

Fine-tune your marketing message

Marketing and promotion are not two strengths that most small businesses can claim. Full Story: Talk Business & Politics

Five Simple Steps to Creating a LinkedIn Social Media Strategy

One of the biggest mistakes I made when I first started posting updates on LinkedIn was not having an actual LinkedIn social media strategy. Full Story: National Law Review

TikTok launches programme to help SMBs with social media marketing

TikTok has announced Follow Me, a new multi-channel educational programme designed to help SMBs leverage the social media platform to drive business results. Full Story: IT PRO

YouTube TV Reaches 5 Million Subscribers

YouTube has announced a new milestone for YouTube TV, with its subscription content service now up to 5 million total subscribers, highlighting the popularity and expansion of the option. Full Story: Social Media Today

5 Best Ways to Increase Hotel Sales Today through Social Media

In 2022, one of the best ways in which hotel consumers interact is through social media and other digital platforms. Full Story: Hospitality Net

Tips For Writing Compelling Content That’s Optimized For SEO

Every digital marketing strategy relies on content at its foundation. Without well-written content, agencies would be missing out on a key part of their SEO efforts. Full Story: Forbes

Your Brand’s Digital Presence is More Than SEO

Companies use SEO because they want to improve their online search presence, but for larger brands and national brands, many components of first-page search results are not impacted by SEO. Full Story: Entrepreneur

How Not to Lose Backlinks and Monitor the Website for Uptime Performance

Online website uptime performance and backlink portfolio monitoring tools for website owners and SEO agencies. Full Story: MarTech Series

Will Linking To HTTP Pages Impact SEO?

Google’s John Mueller provides an interesting answer to whether linking to an insecure webpage has negative impact to SEO. Full Story: Search Engine Journal

Wanted: A mobile marketing strategy for SMEs

In the world’s fastest-growing mobile market where there are more mobile phones than toilets, a marketing plan without a mobile module is a non-starter. Full Story: Moneycontrol

Google My Business mobile app has stopped functioning forever

You can no longer use the app to make profile edits, communicate with customers and so on. Full Story: Search Engine Land

How to Create Your Own eCommerce Mobile App?

Trading and financial transactions that are conducted through a digital platform are known as eCommerce activities. Full Story: Digital Journal

How to Test a Custom Mobile App Project Idea?

Quick-witted businessmen want their mobile apps to be in demand, generate revenue, and be liked by users. Full Story: UW Daily

How digital signage will power a post pandemic world

The Covid-19 pandemic has had a catastrophic effect on the world as it completely transformed our lives. Full Story: Times

Marketing Digital Signage — Engagement for Success

We typically think of digital signage as serving a few roles. Full Story: Benzinga

How long email chains are damaging productivity and performance — study

Attempting to resolve complicated issues via email can leave us feeling frustrated and exhausted. Full Story: Bizcommunity

Top email sending hacks everyone should know

Most ecommerce companies have an active email marketing program. But many new businesses do not. Full Story: Practical Ecommerce

How To Build An E-commerce Business That Will Stand The Test Of Time

To build a successful e-commerce business, there are a few key things you need to do. Full Story: The Southern Maryland Chronicle

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Full Story: MarTech

10 PR Leaders Share Their Favorite Apps For Staying Organized And Up To Date

Public relations executives face unique challenges and opportunities that professionals in other spaces may never even consider, much less encounter. Full Story: Forbes

Why creative PR is the savvy marketer’s channel of choice

While instinct might suggest marketers throw the weight of their budgets into functional above-the-line or paid media to land brand messaging, there’s a risk that doing so will blow your budget entirely, or miss out on important brand-building work. Full Story: The Drum

20 Tools and Resources for Market Research

Researching your market can help learn about customers, discover new product potential, or even analyze competitors. Full Story: Practical Ecommerce

Tools for Modern App and Web Development

It is difficult to conduct business in today’s world without a dependable website, which is where professional web creation services come in. Full Story: OpenGov Asia

Web 3.0 and the Future Of Web Development

Since the Internet first broke on to the scene in the late 80s and 90s, it has undergone a couple of significant changes, encapsulated by Web 1.0 and 2.0. Full Story: HTML Goodies

How Marketing Automation Helped D2C Fast Fashion Brand Snitch Improve Retention By 15%

Men’s fast fashion brand Snitch took the digital-first D2C route in 2020 as physical stores shuttered during the pandemic. Full Story: Inc42

HubSpot releases free CMS with marketing, CRM integrations

HubSpot small-business users are the focus of free CMS, marketing automation and CRM features, after the company spent several release cycles wooing enterprise customers. Full Story: TechTarget

Why Sustainability Matters To Finance Leaders In Growing Companies

Finance leaders from growing companies have a keen sense of how risks, opportunities, and investments affect the bottom line. Full Story: Forbes


Artificial intelligence (AI) has transformed how businesses operate in profound ways. Full Story: Analytics Insight

What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand’s reputation. Full Story: Search Engine Journal

How To Lead Your Brand Through Transition

When it comes to transition, it’s a matter of when, not if. Full Story: Forbes

How to enable Android’s TalkBack screen reader

A screen reader is an accessibility tool designed for people with vision impairments. Full Story: The Verge

Originally published at on July 13, 2022.



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