Integrated Marketing Platform | Daily Update — December 7, 2021

Integrated Marketing Platform
7 min readDec 7, 2021


How to build a successful marketing technology roadmap

Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the… Full Story: MarTech

The New Metaverse For Marketing

Recent developments in the digital marketing space have created new opportunities for companies to target and acquire customers. Full Story: Inside Asian Gaming

Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them

Use Brand Response Marketing To Drive Conversions

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Full Story: Forbes

What is a marketing funnel and how does it work?

This will help you develop an effective marketing strategy, and the right mix of channels to raise awareness. Full Story: TechRadar

Why You Need To Shift To Relationship Marketing In 2022 To Grow Your Sales

While these shifts were beneficial to the end consumer, they created new customer acquisition challenges for online businesses. Full Story: Forbes

Why businesses need to prioritise cross-generational marketing in 2022

As brands start finalising their marketing and sales strategy for the new year ahead, it’s important that they include a younger demographic that they may have missed previously. Full Story: Kempton Express

8 examples of marketing objectives for small businesses

Sometimes, using products designed to optimize your marketing activity can make a huge difference: the best CRM software keeps a record of your customers and… Full Story: TechRadar

Twitter is more resistant to fake news than other social media sites, study finds

Twitter is the social network most resistant to the dissemination of misinformation according to a new study. Full Story: E&T Magazine

A Famous Tech Expert Says You Should Quit Social Media. Not So Fast There

He seems to advocate for deleting your account forever, never going back, skipping the entire social media space including apps like… Full Story: Forbes

Social Media Is Full Of Fakes — As In Fake Followers New Study Finds

Of his 6.8 million followers, upwards of 2.45 million or 36 percent are believed to be fakes. Full Story: Forbes

How to fix social media? Start with independent research.

We appear to have reached an inflection point when it comes to concern about the harms of social media and the willingness of governments to do something about them. Full Story: Brookings Institution

5 ways to improve organic SEO with customer reviews

Learn how online referrals can boost your site ranking. Full Story: Search Engine Land

Local SEO: SMEs’ Secret Superpower

When it comes to online marketing, big businesses often have budgets that dwarf those of SMEs, making it harder for smaller companies to compete for digital space. Full Story:

PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022

Are you running your store without optimizing it for search engines? Full Story: Business 2 Community

How to Remove Yahoo Search Engine from Chrome

This tutorial is about the How to Remove Yahoo Search Engine from Chrome. Full Story: BollyInside

Make Mobile Marketing Count in Your 2022 Customer Experience Strategy

Mobile marketing is growing in strategic importance and value, not just because a majority of people use their phones for almost a quarter of their waking day, but also because it has such a broad spectrum of use cases for marketers, many of them directly linked to revenue generation. Full Story: CMSWire

16 Essential Considerations For An Effective Business Mobile App

The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes


As the process of mobile app development has been evolving day by day, the approach to it has been transforming too. Full Story: Analytics Insight

Mobile App Security Threats and Ways to Mitigate Them

Not long ago, this resonated across the global business landscape as mobile users skyrocketed and the mobile industry stakeholders grew unprecedented. Full Story: G2 Learning Hub


The pandemic brought drastic changes to the world of programmatic. Full Story: Ad Age

There’s a Huge Opportunity to Sell Restaurant Digital Signage Content Management

Digital signage offers an efficient and effective way to share product information, instructions, opportunities and content that helps engage customers and enhance their experience. Full Story: XaaS Journal

The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

By 2022, more than 347.3 billion emails will be sent each day-nearly 50 billion more per day than in 2019. That’s a staggering increase. Full Story: MarketingProfs

Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

Email remains an important part of the marketing toolbox. Approximately 80% of marketers reported an increase in email engagement over the previous 12 months, according to a 2020 study by HubSpot. Full Story: MarketingProfs

Buy Now, Pay Later Boosts Shoppers’ Online Options For The Holidays

Buy now, pay later — or BNPL, as it is known in the industry — is the 21st-century incarnation of the installment plan, an idea that shook up retail more than a century ago. Full Story: International Business Times

How ecommerce brands can solve the challenges of iOS 15 with SMS marketing

Apple’s latest mobile operating system, iOS 15, is here and it’s having a serious impact on email marketing. SMS is the solution. Full Story: Marketing Week

The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy

It’s almost 2022 already? Where did the time go? Full Story: Forbes

Why PR Never Gets Old And How It’s Evolved

Despite the technological innovations of the past 20 years and living in a time now unimaginable without the internet, public relations (PR) has not aged. Full Story: Forbes

Why Businesses Can’t Afford To Skip Market Research

When launching a new campaign, product or new line of service, many businesses — both large and small — choose to forgo an important step: market research. Full Story: Forbes

Make 2022 the Year You Finally Learn to Code

Learning to code can help your business grow. Full Story: Entrepreneur


Nowadays, every innovative tech requires the use of at least one programming language. Full Story: Analytics Insight

Artificial intelligence: Everyone wants it, but not everyone is ready

Artificial intelligence technologies have reached impressive levels of adoption … within the realm of IT/enterprise data, such as CRM, ERP, and marketing. Full Story: ZDNet

The 5 Biggest Customer Experience (CX) Trends In 2022

Improving customer experience (CX) — a concept that involves everything from the level of service to how well products fit into their lives — is a huge focus for businesses in 2022. Full Story: Forbes

A lean startup’s growth marketing tech stack

You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! Full Story: TechCrunch

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

Using Your Own Data For Marketing? Think About Identity By Design

Marketing and technology executives are turning to their own first-party data … own data needs, their privacy requirements and their marketing strategy. Full Story: Forbes

Building a Winning Brand, But Where to Start?

You may find plenty of information on branding but say to yourself “that makes sense, but where do I start?” For most real estate professionals and brokerage… Full Story: RISMedia

Amazon’s Alexa Together launches today offering more elder care features

Alexa Together is designed to offer a minimally invasive way to use Amazon’s voice assistant and associated Echo speakers to both assist and keep tabs… Full Story: The Verge

Samsung Bixby Is Available for Windows: What You Need to Know

You can also try it out if you’re looking for a new voice assistant for Windows. Just keep in mind that while it’s not necessary, Samsung recommends that… Full Story: MakeUseOf

Originally published at on December 7, 2021.



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