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Measuring influencer marketing programmes — Measuring influencer marketing programmes As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment. Full Story: Econsultancy Top marketing trends of 2022 with the best ROI for startups Startups typically have a tighter budget to work with and fewer options…

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15 Exciting Ways To Leverage Artificial Intelligence In Marketing And Advertising — 15 Exciting Ways To Leverage Artificial Intelligence In Marketing And Advertising Companies are using artificial intelligence for basic communication, to make product recommendations and more. Full Story: Forbes Using analytics to optimize marketing spend and drive sales “New platforms become mainstream every couple of years, which provides more opportunities for…